How often do you use a prospect’s nickname vs. the Archives

Cold Call Opening Scripts: Why Guessing a Prospect Nickname Backfires

October 6, 2026 by jyler

Key Takeaway The name you use in a cold call opening tells a buyer whether you studied them or scraped them. Guessing a prospect nickname backfires more often than it works. Add a preferred name field next to the legal name and fill it while the person is still on the phone. The First Ten … Read more

Prospect Nickname or Legal Name? Field Notes on Getting It Right

October 3, 2026 by jyler

Key Takeaway The version of a name you use tells the buyer whether you studied them or scraped them. Learn to find their preferred name without making the ask awkward. Field Notes From the First Ten Seconds Listen to how most sales calls begin: the rep reads the name at the top of the record … Read more