Google Shopping Ads

How to Leverage Amazon’s Return to Google Shopping Ads for Maximum Impact

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Amazon’s return to Google Shopping ads is a game-changer for advertisers. If you’re not already paying attention, now’s the time to act. This move creates both opportunities and challenges, depending on how you position your campaigns. Let’s dive into why this matters and what you can do to stay ahead. Why Amazon’s Return Matters Amazon’s … Read more

Navigating Google Shopping Ads: Best Practices When Selling on Multiple Marketplaces

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When you sell directly through Google Shopping and also list your products on other marketplaces that run ads, you might find yourself in a competitive bidding war. This can drive up the cost of your Google Shopping ads, impacting your overall advertising budget and ROI. However, with the right strategies, you can optimize your ad … Read more