Running a Google Shopping ad campaign can be a double-edged sword, especially when it feels like you’re pouring resources into a bottomless pit. A recent case involving 3,500 impressions and only 71 clicks, with no sales, highlights a common dilemma for marketers: Should you churn through performance metrics or pivot strategies? When the impressions are … Read more
Amazon’s return to Google Shopping ads is a game-changer for advertisers. If you’re not already paying attention, now’s the time to act. This move creates both opportunities and challenges, depending on how you position your campaigns. Let’s dive into why this matters and what you can do to stay ahead. Why Amazon’s Return Matters Amazon’s … Read more
When you sell directly through Google Shopping and also list your products on other marketplaces that run ads, you might find yourself in a competitive bidding war. This can drive up the cost of your Google Shopping ads, impacting your overall advertising budget and ROI. However, with the right strategies, you can optimize your ad … Read more