Why Your PPC Campaign Is Killing Organic Traffic and How to Fix It

Have you started a pay-per-click (PPC) campaign and noticed a sudden drop in your organic traffic? This is a common and perplexing issue many online retailers face, especially when launching Google Shopping ads. The challenge arises when your new ad strategy inadvertently impacts your existing visibility in organic search results. Understanding the dynamics of your … Read more

Why Amazon Left Google Shopping: Lessons for Brands

Amazon’s recent decision to withdraw from Google Shopping resembles the quiet exit of a star from a crowded party. One moment, they were the centerpiece of discussions; the next, they vanished without a trace. This development offers critical insights for brands aiming to navigate the changing landscape of online retail. So, what does this departure … Read more