In the realm of digital marketing, not all agencies have your best interests at heart. In some cases, businesses find themselves tied to agencies that execute campaigns poorly, leading to significant financial losses. A recent story highlighted how one business hit a huge roadblock after partnering with a poorly performing agency, leading to a shocking … Read more
Running a Google Ads campaign can be a game-changer for your business, but what happens when the leads you receive seem to vanish into thin air? If you’ve spent a significant amount on ads and are left with unresponsive leads, you’re not alone. This issue can stem from various factors, and understanding them is crucial … Read more
Switching your demand generation strategy can be a double-edged sword. While the goal is to optimize for better returns, the transition can lead to unexpected challenges, especially when moving from a Maximize Conversion Value strategy to a Target Return on Ad Spend (tROAS) approach. If you’ve recently made this switch and noticed a significant drop … Read more
For businesses running app campaigns on Google Ads, accurately measuring conversions can be tricky, especially when app installs skew your cost per acquisition (CPA). If you’re seeing a mix of relevant conversions—like users leveling up in your game—and app installs, it’s essential to understand how this impacts your performance assessment. Many marketers face a similar … Read more
In the fast-paced world of digital marketing, sudden changes in ad policies can feel like a punch to the gut. Recently, many advertisers have reported disapprovals for keywords like “Google Ads expert” and “Google Ads agency”—terms that were previously compliant. This shift not only disrupts campaigns but also raises questions about how to adapt and … Read more