When launching a new Google Ads account, choosing the right bidding strategy is crucial. Many marketers grapple with whether to start with Max CPC bidding or jump straight into automated options like Maximize Conversions. Understanding the implications of each approach can significantly impact your lead generation success. Understanding Bidding Strategies Before diving into the specifics, … Read more
Promoting Android mobile games through Google Ads can be confusing, especially when the platform suggests a target cost per install (tCPI) that seems too low to be profitable. Many developers see suggested tCPI figures of around $0.50 to $0.60 in certain regions, while others estimate their true cost per user (CPU) should be much higher … Read more
Finding the right Google Ads agency feels overwhelming. Too many options promise big wins but deliver little value. Yet, some agencies stand out by combining strategy, transparency, and measurable results. What separates these top performers? It’s not flashy branding or vague promises—it’s how they approach your campaigns and partner with you to achieve goals. Why … Read more
Running Local Service Ads (LSAs) can feel like a gamble when they fail to deliver results. If you’re investing time and money into campaigns that aren’t converting, it’s frustrating—but not irreversible. Here’s how to identify the problem and turn your LSA strategy around. Why Low Performance in LSAs Happens LSAs are designed to connect local … Read more
Running ads can be daunting, especially when you see offers that seem too good to be true. Such was the case for a user who believed they were receiving a legitimate $500 credit for spending $500 on Google Ads. Unfortunately, after navigating their ad campaigns and hitting the required spend, they found themselves with a … Read more