Scaling your Google Ads can feel like a daunting task, especially in a competitive market like shaving products. Many businesses face the challenge of increasing ad spend while maintaining profitability. The key lies in understanding the nuances of your offer, funnel, and overall strategy. When a client expresses a desire to ramp up their Google … Read more
In the world of digital advertising, the debate between manual CPC campaigns and automated bidding strategies like Maximize Conversions is ongoing. Many businesses grapple with the question: can a well-optimized automated campaign outperform a high-spending manual campaign? This post explores the nuances of these two strategies and how they impact your advertising success. Understanding the … Read more
Tracking conversions accurately is critical for any business relying on online marketing. Yet, many marketers find their conversion metrics muddied by technical glitches. A common issue is the firing of duplicate purchase tags that lead to inaccurate data. Here’s how to tackle the problem of double tags from the Google & YouTube app, ensuring clear … Read more
Many advertisers find themselves in a similar predicament: navigating the complexities of Google Ads while trying to balance budget efficiency with effective conversions. In this case, you’re dealing with a new campaign that started with Maximize Clicks, and you’re questioning whether to switch to Maximize Conversions before the learning phase is complete. This post explores … Read more
Many businesses struggle with conversion tracking in Google Ads, often feeling overwhelmed by the complexity of the setup. If you find yourself lost in the sea of information about Google Tag Manager (GTM) and Google Analytics 4 (GA4), you’re not alone. Understanding how to effectively track conversions can significantly impact your advertising performance and overall … Read more