Managing multiple SKUs in your eCommerce store can be a daunting task, especially when it comes to advertising on platforms like Google. With 90 different SKUs that are unrelated yet fall within a similar price range, you might be wondering how to structure your campaigns effectively. The challenge lies in balancing control over your ads … Read more
In the world of digital marketing, competition can come from unexpected places. When two brands under the same corporate umbrella target the same keywords, it can lead to internal competition, driving up costs and diluting brand messaging. This is especially true in Google Ads, where bidding against yourself can be a costly mistake. Understanding how … Read more
Many businesses face the challenge of stagnant Google Ads campaigns, especially when they have invested significant budgets without seeing proportional returns. If your locksmith business is struggling to spend its budget effectively, it’s time to diagnose the underlying issues and implement strategic changes. Understanding the Problem When a Google Ads campaign fails to utilize its … Read more
When your Google Ads campaign seems to stall, it can feel frustrating, especially after significant investments. In this case, we’ll explore how a locksmith’s campaign, having spent nearly $200K, encountered underperformance despite strategic adjustments. If this sounds familiar, let’s break down the real issues and map out a solution. Understanding the Problem The core of … Read more
In the world of digital advertising, especially with Google Ads, understanding how to optimize your campaigns can make or break your profitability. One common challenge businesses face is effectively managing query sculpting in low spend Smart Bidding campaigns. If you’re spending around $100 a day on ads, like many small businesses, you might be wondering … Read more