In the health niche, many businesses are facing a significant challenge with their PPC campaigns on Google Ads. Despite a high search volume and demand, advertisers are struggling to achieve an Impression Share (IS) above 10%. This issue is compounded by frequent policy violations flagged by Google, particularly around keywords that don’t seem to breach … Read more
When taking over Google Ads for an e-commerce brand, it’s not uncommon to feel overwhelmed. This challenge can seem daunting, especially if your experience lies primarily in other platforms like Meta Ads. It’s essential to recognize the pitfalls and opportunities in your current setup to maximize profitability and growth. In this case study, we analyze … Read more
Many businesses struggle with their Google Ads budget strategy, often relying on metrics that don’t tell the full story. One common pitfall is using “Impression Share Lost (Budget)” as the sole indicator for budget allocation. While this metric can provide insights, it can also lead to misguided decisions that stifle growth. Analysis Understanding how much … Read more
Many businesses struggle with Google Ads strategy, often pouring money into campaigns without understanding how to refine their approach. For brands with extensive product catalogs, like yours with 70 products and 1,800 SKUs, developing a clear and effective strategy is crucial. The instability with platforms like Meta Ads highlights the need for a robust and … Read more
Managing multiple SKUs in your eCommerce store can be a daunting task, especially when it comes to advertising on platforms like Google. With 90 different SKUs that are unrelated yet fall within a similar price range, you might be wondering how to structure your campaigns effectively. The challenge lies in balancing control over your ads … Read more