Tracking phone calls generated by Google Ads can feel like a guessing game. You know people are clicking your ads, but are they actually calling? Without reliable data, you’re left wondering if your campaigns are delivering real results. Why Accurate Call Tracking Matters Phone calls are often high-value leads, especially for service-based businesses. If you … Read more
B2B lead generation is a nuanced challenge that demands a strategic blend of technology and effective marketing practices. One of the most powerful tools available today for optimizing this process is the integration of Google Ads with HubSpot. Understanding how to leverage this integration effectively can lead to an influx of qualified leads and enhance … Read more
Running a Google Search Ads campaign can feel like navigating uncharted waters, especially if you’re new to it. Spending less than your daily budget and seeing zero conversions adds frustration. This guide dives into the reasons behind low ad spend and poor performance—and how to fix them. Why Your Ads Aren’t Spending the Budget A … Read more
When it comes to manual bidding in Google Ads, finding the right balance can make or break your campaigns. In this guide, we’ll explore the nuances of manual bidding and provide you with a step-by-step approach to adjusting your bids for optimal performance. ### Why Manual Bidding Matters Manual bidding allows you to have full … Read more
Switching from a partnership to a sole proprietorship can disrupt your Google Ads campaigns if not handled correctly. The key challenge lies in managing payment profiles without causing downtime or billing issues, especially when multiple client accounts are involved. Here’s how you can navigate this tricky transition while keeping your campaigns running smoothly. Why This … Read more