Your Google Ads campaigns can be a significant source of leads and sales, so it’s frustrating when you notice a drop in your click-to-conversion rate. You might be seeing consistent click-through rates (CTR), but if conversions are plummeting, it’s critical to understand what’s happening. This phenomenon often sparks confusion. If your CTR remains stable, you … Read more
Many businesses invest in Google Ads, expecting a steady stream of installs and conversions. However, when the numbers don’t add up, it can feel like a scam. If you’re experiencing low sign-up rates despite paying for installs, you’re not alone. This issue often stems from deeper problems in your marketing strategy rather than just the … Read more
Running Google Ads for your skincare brand can be exciting, especially during seasonal promotions. However, attracting low-intent clicks can quickly dilute your ROI and waste your budget. It’s essential to filter out the irrelevant traffic that doesn’t convert. Low-intent clicks often come from users who are browsing rather than looking to buy. This not only … Read more
In the world of Google Ads, understanding the balance between immediate returns and long-term value is crucial. Many businesses, especially in service industries like electrical work, face the challenge of evaluating their ad spend effectively. A common dilemma arises: should you focus solely on direct return on ad spend (ROAS) from immediate calls, or should … Read more
In the health niche, many businesses are facing a significant challenge with their PPC campaigns on Google Ads. Despite a high search volume and demand, advertisers are struggling to achieve an Impression Share (IS) above 10%. This issue is compounded by frequent policy violations flagged by Google, particularly around keywords that don’t seem to breach … Read more