How to Transition from tROAS to Maximize Conversions in Google Ads

When considering major changes in your Google Ads account, the decision to switch from a target Return on Ad Spend (tROAS) strategy to a Maximize Conversions approach can be daunting. This choice can significantly impact your campaign performance, especially during a transitional phase. Many advertisers face this dilemma when they plan to implement new asset … Read more

Navigating Google Ads Promotional Credits: What You Need to Know

Many businesses are drawn to Google Ads by enticing promotional credits, only to find themselves frustrated and misled. If you’ve ever felt the sting of a promotional offer that didn’t deliver, you’re not alone. Understanding how these credits work is crucial for maximizing your advertising budget and ensuring you get the value you expect. When … Read more

Crafting the Perfect Ad Strategy for High-Ticket E-Commerce: Proven Techniques

High-ticket e-commerce is a unique beast. Selling products priced above €400 ($400) can be lucrative, but it requires a sharp ad strategy to convert browsers into buyers. Many businesses struggle with structuring their campaigns effectively, and this post lays out proven tactics to streamline your efforts in Meta Ads and Google Ads. To maximize your … Read more

Understanding Post-Learning Phase Performance in Google Ads

When running a Google Ads campaign, especially one focused on maximizing conversions, it’s common to encounter confusion after the learning phase. This is particularly true for businesses like remote online notaries, where the nuances of digital marketing can significantly impact performance. After pausing a campaign and then resuming it, many advertisers notice a dip in … Read more

Understanding Post-Learning Phase Performance in Google Ads

When running a Google Ads campaign, especially one focused on conversions, it’s common to encounter confusion after the learning phase. This is particularly true for businesses like remote online notaries, where the nuances of digital marketing can significantly impact performance. After pausing and resuming your campaign, you might expect a smooth transition back to optimal … Read more