When running Google Ads, keeping branded and generic search campaigns separate might seem like the best approach for clarity. However, in low-volume markets, this tactic can actually hinder your overall performance. If you’re struggling with slow learning and inconsistent conversions, it’s time to reconsider your strategy. One critical reason to merge these campaigns is the … Read more
Launching your first Google Ads campaign can feel like a rollercoaster ride. You start with excitement, but when the results don’t match your expectations, it can be frustrating. If you’ve recently adjusted your campaign settings but are still seeing zero impressions and clicks, it’s time to dig deeper. Understanding the Problem Many businesses face the … Read more
Implementing a cookie banner is essential for compliance, but it can lead to unexpected challenges, especially in tracking ad revenue. If you’ve noticed a drop in your Google Ads revenue tracking after adding a cookie consent tool, you’re not alone. Many businesses face this issue, and understanding the root cause is the first step toward … Read more
Many B2B marketers look at Impression Share Lost (Budget) to decide how much to spend. But does that number truly reflect your ideal budget? Not always. Relying solely on this metric can mislead your strategy and leave profit on the table. Why This Matters Impression Share Lost (Budget) shows how often your ads could have … Read more
Introduction Are you struggling with a low audience match rate between your Google Analytics 4 (GA4) audience and Google Ads? If your audience is growing rapidly but your matched audience in Google Ads is stagnating, you’re not alone. This mismatch can be frustrating and may indicate deeper issues in your data setup or marketing strategy. … Read more