In the world of e-commerce, understanding the customer journey is crucial for maximizing profits. Many businesses focus on metrics like ‘Add to Cart’ without fully grasping how these actions translate into actual sales. This can lead to confusion and missed opportunities for growth. Analysis When you track ‘Add to Cart’ as your primary metric, you … Read more
Introduction Running local Facebook lead ads can be a game-changer for businesses that rely on nearby customers. However, many advertisers face a frustrating issue: receiving leads from outside their targeted area. If you’re targeting a 30-mile radius but getting inquiries from 100+ miles away, you’re not alone. This post will help you understand why this … Read more
Introduction Many advertisers rush to judge their campaigns based on early results or gut feelings. A client might see no sales in the first 72 hours and assume the ads are a flop. Others launch their own campaigns out of panic, wrecking initial momentum. The real challenge? Misunderstanding what the data really means and making … Read more