How to Fix Sudden Drops in Conversion Rates Despite High CPMs and Stable CTRs
Experiencing high CPMs and stable CTRs but noticing a sudden drop in conversion rates (CVR)? This isn’t just a coincidence; it’s a signal from the advertising platform that something is off. Understanding the underlying issues can help you turn this around. Many businesses overlook the nuances of ad performance, focusing solely on metrics without digging … Read more