Building an online service business can be exciting yet daunting. Many entrepreneurs find themselves stuck in a repetitive cycle of initial success followed by stagnation—a challenge that’s all too common. You’re not alone if you’ve launched campaigns, only to see inconsistent results and dwindling engagement. Why is it that after a promising start, many service … Read more
In the fast-paced world of digital marketing, it’s often the unexpected strategies that yield the best results. While we invest time and resources into meticulously planned campaigns, sometimes a simple tweak or a fresh approach can lead to surprising wins. This post explores how to identify and implement these effective tactics to boost your marketing … Read more
In today’s fast-paced digital landscape, many B2B companies still cling to outdated marketing strategies. A recent case highlights this issue: a client in the industrial sector, generating over $80 million annually, has a website that greets visitors with ‘Welcome to our homepage.’ This is not just a missed opportunity; it’s a glaring sign of a … Read more
Yotpo’s recent announcement to sunset their email and SMS retention tools has left many brands scrambling. While this may seem like a setback, it presents a unique opportunity to reassess and enhance your retention strategy. Instead of viewing this as a loss, consider it a chance to innovate and improve your customer engagement. Retention is … Read more
If your brand has relied on Yotpo for email and SMS marketing, you might be feeling the pressure of their recent announcement to shut down these services. This shift has left many direct-to-consumer (DTC) brands scrambling to find alternatives. However, this transition can be a golden opportunity to reassess and enhance your retention strategies. When … Read more