eCommerce

Why High CPMs on Facebook Ads Are Costing You More Than Just Money

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With the ever-evolving landscape of Facebook Ads, many businesses are now finding themselves grappling with shocking cost-per-thousand impressions (CPM) that seem unsustainable. For e-commerce operators, dropping significant dollars only to see inflated CPMs and weeks of waiting for stabilization can feel like a painful bleed. What’s going wrong, and more importantly, how can you fix … Read more

Is Your Ad Performance Suffering? It Might Not Be Your Designs

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Introduction Many businesses struggle with ad performance, often pointing fingers at design quality. However, the real issues may lie deeper within your advertising strategy. If your ads aren’t converting, it’s time to look beyond the surface and diagnose the underlying problems. Analysis When ad performance falters, it can be tempting to blame the creative assets. … Read more