Running your first Meta sales campaign can feel like opening a gift box. The numbers look exciting, but what if they’re not real? Many eCommerce businesses face this exact challenge—Ads Manager reports impressive results, but internal data doesn’t match. Let’s break this down and fix it. Why This Matters Meta’s Ads Manager is powerful, but … Read more
The landscape of media buying is ever-evolving, yet many marketers find themselves entrenched in familiar practices. For those transitioning from running lead generation campaigns to eCommerce, understanding the fundamental differences is crucial. While lead gen primarily focuses on acquiring potential customers’ contact information, eCommerce centers around selling products directly. This distinction is not merely semantic; … Read more
Understanding the Client Acquisition Challenge Starting an eCommerce-focused marketing agency can be exciting, especially with your extensive experience. However, landing your first clients is often the hardest hurdle. Many new agencies struggle to find their footing in a crowded market, leaving business owners uncertain about how to leverage their skills. These initial clients often pave … Read more