Many entrepreneurs overlook Etsy, thinking it’s just a platform for handmade goods. However, it’s both a search engine and a marketplace where buyers are ready to spend. I transformed one store from zero to a consistent $1k+/month in about four months using a simple, repeatable system. Here’s how you can validate markets, spot gaps, design … Read more
In the world of digital marketing, allocating your ad budget effectively can feel like navigating a minefield. For many small e-commerce businesses, the unpredictability of ad performance across channels like Meta, Google, and TikTok can lead to confusion and frustration. With limited budgets of $1,000 to $2,000 per month, the stakes are high, and every … Read more
In the world of e-commerce, having a well-structured product feed is crucial for maximizing the effectiveness of your advertising campaigns. If you’re struggling with product segmentation in Google Merchant Center, you’re not alone. Many businesses face challenges when trying to align their product categories with their advertising strategies. When you have a large inventory, like … Read more
In the world of Google Ads management, the way you structure your campaigns can make a significant difference in performance. For e-commerce businesses, especially those with diverse product categories, the debate often arises: should you split campaigns by product category or keep everything under one umbrella? This choice can determine the efficiency of asset management, … Read more
Starting a perfume business can feel exhilarating, but it also poses unique challenges that can derail your efforts quickly. If your initial foray hasn’t yielded the results you hoped for, let’s dissect the common pitfalls and develop a practical strategy to reboot your perfume side hustle for success. Understanding the Pain Points Every business has … Read more