E-commerce Strategies

Revamping E-commerce Success: Why Switching to Performance Max Can Boost Your Conversions

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Recent shifts in consumer behavior have left many online retailers examining their digital strategies. If you notice a sudden drop in add-to-cart conversions, it’s crucial to ask: is your current shopping setup still effective? With recent data indicating drops from 15 add-to-carts down to just 2, a reevaluation is more than necessary. Performance Max (PMax) … Read more

How to Streamline Sales Insights Across Multiple Countries

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As your business transitions from a seven-figure to an eight-figure seller, daily operational challenges are inevitable. One common issue faced by global sellers is accessing consolidated sales data across different platforms like Amazon and Shopify. Without proper tools, this can quickly become overwhelming, resulting in inefficiencies and lost opportunities for strategic decisions. Why does this … Read more