Understanding the Challenge of Slow Growth Many new Shopify store owners experience a rollercoaster of emotions when their sales don’t match their expectations. After launching your business, it’s easy to feel overwhelmed—especially investing your savings and seeing slow traction. The excitement from early orders and positive reviews can sometimes hide the challenge of scaling. If … Read more
Many businesses face challenges with their Meta Ads campaigns, often leading to frustration and confusion. If your cost per thousand impressions (CPM) is skyrocketing and your return on ad spend (ROAS) is dwindling, it’s time to dig deeper. The issue may not be with the ads themselves but rather with the underlying strategy, offer, or … Read more
In the world of e-commerce, understanding the customer journey is crucial for maximizing profits. Many businesses focus on metrics like ‘Add to Cart’ without fully grasping how these actions translate into actual sales. This can lead to confusion and missed opportunities for growth. Analysis When you track ‘Add to Cart’ as your primary metric, you … Read more