When taking over a Google Ads account for a large e-commerce with 16k SKUs and a €3k monthly budget, it’s crucial to develop a strategic approach. This guide offers insights and actionable tips to optimize your campaigns and boost your ROAS. ### Analysis A low ROAS of 186% indicates that the previous agencies’ strategies were … Read more
In the digital landscape, showcasing product data effectively can significantly enhance user engagement. Many businesses overlook the power of data presentation, missing out on opportunities to attract and retain users. This article explores how leveraging product data can transform your user acquisition strategy. Understanding the Importance of Product Data Product data is more than just … Read more
When your e-commerce campaigns fall silent, it can feel like an unending void. As you watch your ad budget drain without any purchases, it’s crucial to understand why this slump occurs and what effective solutions exist. Often, the answer isn’t simply to increase your budget or launch new ads. Understanding the Conversion Drop It’s essential … Read more
Running a Meta sales campaign can be a double-edged sword. You might see engagement rates rise, but if those clicks aren’t translating into sales, it’s frustrating. Many marketers face this challenge, especially when they notice a disconnect between initiated checkouts and completed purchases. Understanding the nuances of your campaign can help you bridge that gap. … Read more
Many boutique owners face the daunting challenge of stagnant sales and excess inventory. This situation can feel overwhelming, but it often masks a simple solution waiting to be uncovered. In this post, we’ll explore how to diagnose and fix the core issues that prevent brands from thriving. Understanding the Problem When a brand struggles to … Read more