Struggling with agency performance in your Meta ads campaigns? You’re not alone. Many businesses hit a plateau after onboarding an external agency, only to witness disappointing results despite their promises. The transition can be bumpy, and understanding why your initial months may not reflect the expected growth is critical. When working with an agency, it’s … Read more
Yotpo’s recent announcement to sunset their email and SMS retention tools has left many brands scrambling. While this may seem like a setback, it presents a unique opportunity to reassess and enhance your retention strategy. Instead of viewing this as a loss, consider it a chance to innovate and improve your customer engagement. Retention is … Read more
Email and SMS retention are vital lifelines for brands aiming to cultivate loyalty and repeat purchases. Recently, Yotpo’s announcement about discontinuing their email and SMS tools caught many brands off guard, leaving them wondering about their next move. While this may appear as a setback, it can serve as a significant opportunity for brands willing … Read more