Major retail companies are at a turning point with their advertising strategies. As they face increasing pressure to control more of their customer data and improve ad performance, questions arise about their next moves. Will they develop their own ad technology, or rely on external platforms? This strategic shift can shape the future of retail … Read more
SEO isn’t just one skill, it’s a complete system that requires a combination of multiple disciplines working together. From on-page optimization to off-page strategies, technical SEO to local search optimization, and leveraging the right tools, there are several key areas that contribute to a successful SEO strategy. In this article, we’ll explore the essential components … Read more
The landscape of media buying is ever-evolving, yet many marketers find themselves entrenched in familiar practices. For those transitioning from running lead generation campaigns to eCommerce, understanding the fundamental differences is crucial. While lead gen primarily focuses on acquiring potential customers’ contact information, eCommerce centers around selling products directly. This distinction is not merely semantic; … Read more
Breaking into major agency roles like Digital Buyer or Campaign Operations Manager at companies like Publicis, WPP, or Omnicom requires more than just basic knowledge of Google Ads. These positions demand a deep understanding of platform mechanics and the ability to manage complex campaigns across multiple clients with large budgets. If you’re serious about landing … Read more
Imagine waking up to find your once-thriving Google Ads campaign has flatlined. No warnings, no changes on your end—just silence. This scenario isn’t just frustrating; it’s a wake-up call to understand the hidden factors that can derail even the best-performing campaigns. Why This Matters Sudden drops in ad performance without apparent cause are more common … Read more