The Challenge with Max Conversion Campaigns Running a max conversion campaign for seven months with fluctuating conversion rates can be frustrating, especially in a variable pricing model like yours. You might find that some days bring in 2-3 conversions while others yield just 1-2. This inconsistency raises a crucial question: are you using the right … Read more
Launching a perfume brand in India is an exciting venture, but navigating the complexities of digital advertising can be daunting. Understanding how to effectively use Meta Ads (Facebook and Instagram) is crucial for your success. This guide will help you grasp the essentials of customer acquisition costs (CAC), cost per thousand impressions (CPM), and effective … Read more
When running a Google Ads campaign, especially one focused on maximizing conversions, it’s common to encounter confusion after the learning phase. This is particularly true for businesses like remote online notaries, where the nuances of digital marketing can significantly impact performance. After pausing a campaign and then resuming it, many advertisers notice a dip in … Read more
When running a Google Ads campaign, especially one focused on conversions, it’s common to encounter confusion after the learning phase. This is particularly true for businesses like remote online notaries, where the nuances of digital marketing can significantly impact performance. After pausing and resuming your campaign, you might expect a smooth transition back to optimal … Read more
When running Google Ads, keeping branded and generic search campaigns separate might seem like the best approach for clarity. However, in low-volume markets, this tactic can actually hinder your overall performance. If you’re struggling with slow learning and inconsistent conversions, it’s time to reconsider your strategy. One critical reason to merge these campaigns is the … Read more