In the fast-paced world of digital marketing, sudden changes in ad policies can feel like a punch to the gut. Recently, many advertisers have reported disapprovals for keywords like “Google Ads expert” and “Google Ads agency”—terms that were previously compliant. This shift not only disrupts campaigns but also raises questions about how to adapt and … Read more
In the fast-paced world of digital marketing, understanding the performance of your advertorial funnel is crucial for scaling your business effectively. As we step into 2025, having the right metrics at your fingertips can make all the difference in optimizing your campaigns and ensuring profitability. Many businesses struggle with knowing what numbers to aim for, … Read more
Many businesses invest in Meta ads, hoping to see a surge in sales and engagement. Yet, a significant number of these campaigns fall flat. Understanding why Meta ads fail is crucial for any marketer looking to optimize their ad spend and drive real results. Often, the issues are not technical but stem from deeper strategic … Read more
Launching a Meta Ads campaign can be exciting, but it can also be frustrating when you see no impressions or clicks. If you’ve recently set up a campaign targeting a Custom Audience and are facing this issue, you’re not alone. Many businesses encounter similar challenges, especially when starting out. Understanding why your ads aren’t getting … Read more
In the evolving landscape of digital advertising, keeping up with platform changes is vital for sustainable growth. Recently, Meta shifted towards A+SC campaigns, prompting many marketers to re-evaluate their approaches, especially for cold customer acquisition. So, how does one leverage this new framework effectively? To illustrate, let’s take a look at a recent case study. … Read more