Why Your B2B Campaigns Are Failing: The Shift Beyond Google

If your B2B campaigns aren’t yielding the results you expect, you’re not alone. Many are still anchored to traditional platforms like Google for finding leads, but buyer behaviors are changing. This isn’t just an inconvenience; it’s a wake-up call that could dictate your marketing strategy’s success. In today’s landscape, understanding this shift is critical for … Read more

How to Fix Demand Generation Issues When Switching to Target ROAS

Switching your demand generation strategy can be a double-edged sword. While the goal is to optimize for better returns, the transition can lead to unexpected challenges, especially when moving from a Maximize Conversion Value strategy to a Target Return on Ad Spend (tROAS) approach. If you’ve recently made this switch and noticed a significant drop … Read more