Local and home service companies often struggle to stand out in a crowded market. Meta advertising can feel complicated, but the real problem may not be targeting or budgets—it could be the lack of a strong brand. Analysis: Why Brand Matters A strong brand gives customers a reason to choose your business beyond price. Without … Read more
Chargebacks can swiftly erode profit margins, especially in niche markets like lighting products where profit per sale is already slim. If you’re facing a surge in chargebacks labeled as ‘item not received’ or ‘unauthorized transaction’, it’s critical to understand the underlying issues and craft an actionable strategy to combat this trend. Many businesses mistakenly believe … Read more
In today’s fast-paced world, service businesses often struggle with inefficiencies that can drain resources and impact profitability. One innovative solution gaining traction is the use of voice AI technology. A recent case study with a mobile mechanic revealed that implementing a voice agent can lead to significant improvements in operational efficiency and revenue generation. In … Read more