As we navigate through 2025, many businesses are feeling the pinch of rising ad costs. If your product relies heavily on paid acquisition through platforms like Google, Twitter, Instagram, and Facebook, you might be wondering how to maintain profitability. The challenge is clear: while these channels still generate leads, the cost per customer is climbing, … Read more
Starting a homeowner service business is a thrilling venture, but it can also be daunting, especially when it comes to attracting your first customers. It’s a common challenge: how to build credibility and entice homeowners when you have no existing customer base. Fret not; let’s delve into practical strategies to navigate this challenge and set … Read more
Many businesses are shocked to find that decreasing their ad spend can lead to higher profits. In my experience as a Growth Architect and Performance Marketing Coach, I’ve seen firsthand how optimizing marketing strategies can transform financial outcomes. In this post, we’ll explore how one online education company shifted its approach and turned a profit … Read more
In the realm of digital marketing, not all agencies have your best interests at heart. In some cases, businesses find themselves tied to agencies that execute campaigns poorly, leading to significant financial losses. A recent story highlighted how one business hit a huge roadblock after partnering with a poorly performing agency, leading to a shocking … Read more
In the evolving landscape of digital advertising, keeping up with platform changes is vital for sustainable growth. Recently, Meta shifted towards A+SC campaigns, prompting many marketers to re-evaluate their approaches, especially for cold customer acquisition. So, how does one leverage this new framework effectively? To illustrate, let’s take a look at a recent case study. … Read more