How to Boost Your CTR When CPM Drops: Proven Strategies
When running Facebook ads, a drop in CPM (Cost Per Mille) can seem like a win. However, if your CTR (Click-Through Rate) also decreases, it raises a red flag. This scenario is not uncommon, and understanding the underlying issues is crucial for optimizing your ad performance. In this post, we’ll explore why a declining CTR … Read more