In the ever-changing landscape of performance marketing, knowing which elements of your ad campaign drive results is vital. Meta’s July 2025 update offers unprecedented insights by breaking down ad performance by creative elements. This offers advertisers a deeper understanding, akin to receiving an X-ray for their ads. Imagine being able to pinpoint the exact image … Read more
Testing creatives in Campaign Budget Optimization (CBO) campaigns can feel like navigating a maze, especially when the budget distribution is far from balanced. This problem is not just about tweaking ads; it involves understanding the underlying mechanics that dictate your campaign’s performance. Many marketers encounter issues where certain ad groups consume a majority of the … Read more
Introduction Scaling ads on platforms like Meta can often lead to conflicting strategies between in-house teams and external agencies. For direct-to-consumer (DTC) brands, implementing structured testing cycles is crucial for optimal ad performance. However, agencies might push back, claiming operational inefficiencies and risks of auction overlap. This situation can threaten your ad effectiveness and overall … Read more
The Challenge: Effective Creative Testing Transitioning from a B2B model to direct-to-consumer can be daunting. Not only do you need to adjust your marketing strategy, but you must also ensure your messaging resonates with a new audience. Effective creative testing is critical in this phase. Without the right approach, you risk spending resources on ineffective … Read more