CPC Campaigns

Understanding CPC in Small Markets: What to Do When Keyword Planner Shows No Costs

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When using Google’s Keyword Planner, it can be frustrating to see no cost data for your target keywords, especially if you’re in a small town. This situation raises questions about the viability of your advertising strategy and how to effectively allocate your budget. Understanding why this happens and how to navigate it is crucial for … Read more

Can Smart Bidding Outperform High CPC Campaigns? A Deep Dive

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In the world of digital advertising, the debate between manual CPC campaigns and automated bidding strategies like Maximize Conversions is ongoing. Many businesses grapple with the question: can a well-optimized automated campaign outperform a high-spending manual campaign? This post explores the nuances of these two strategies and how they impact your advertising success. Understanding the … Read more