Why Lowering Your Budget Can Fix Your Advertising Costs

Have you ever experienced a sudden drop in advertising performance after increasing your budget? You’re not alone. Many businesses report seeing their costs per conversion skyrocket after boosting their ad spend. While it seems counterintuitive, this scenario can reveal significant issues within your marketing strategy. In recent discussions, one user shared how drastically reducing their … Read more

Why Lowering Your Meta Ads Budget Can Boost Conversions: A Case Study

Many businesses struggle with the effectiveness of their advertising spend, especially on platforms like Meta. A common scenario is when increasing the budget leads to higher costs per conversion without any noticeable improvement in performance. This situation can be frustrating and confusing, leaving marketers questioning the reliability of the data they receive. In a recent … Read more