Many businesses face the frustrating issue of conversions not showing up in Google Ads. This problem can lead to misinformed marketing decisions and wasted ad spend. If you’re using platforms like Prestashop and Google Analytics 4 (GA4), you might find that your conversions are tracked in GA4 but not reflected in Google Ads. Understanding why … Read more
In the world of e-commerce, understanding the customer journey is crucial for maximizing profits. Many businesses focus on metrics like ‘Add to Cart’ without fully grasping how these actions translate into actual sales. This can lead to confusion and missed opportunities for growth. Analysis When you track ‘Add to Cart’ as your primary metric, you … Read more
If you’re running Bing ads and not seeing any conversions, you’re not alone. Many businesses face this challenge even when their Google campaigns perform well. The frustrating part? The issue often isn’t with setup or positioning — it’s in the details many overlook. Understanding the Real Problem Many advertisers assume that if their ads are … Read more