Manual Conversion Data Upload on Google Ads: A Cost-Effective Strategy for Small Businesses

Uploading conversion data manually to Google Ads can significantly enhance your ad performance without breaking the bank. Many small businesses, especially those in local markets like restaurants and physiotherapy clinics, might wonder if investing in a CRM is necessary. The good news is, you don’t need a CRM to leverage this powerful feature. Let’s dive … Read more

How to Track Ad Performance for Real Revenue Growth

Many businesses invest heavily in ads, yet struggle to see a return on their investment. The problem often lies in not understanding which clicks lead to actual sales. Without proper tracking, you could be wasting money on ineffective ads. This post will guide you on how to track ad performance effectively, ensuring your marketing dollars … Read more

Fixing Duplicate Google Purchase Tags: A Practical Guide

Tracking conversions accurately is critical for any business relying on online marketing. Yet, many marketers find their conversion metrics muddied by technical glitches. A common issue is the firing of duplicate purchase tags that lead to inaccurate data. Here’s how to tackle the problem of double tags from the Google & YouTube app, ensuring clear … Read more

Mastering Conversion Tracking for Google Ads: A Simple Guide

Many businesses struggle with conversion tracking in Google Ads, often feeling overwhelmed by the complexity of the setup. If you find yourself lost in the sea of information about Google Tag Manager (GTM) and Google Analytics 4 (GA4), you’re not alone. Understanding how to effectively track conversions can significantly impact your advertising performance and overall … Read more

How to Exclude App Installs from Google Ads Conversions Effectively

For businesses running app campaigns on Google Ads, accurately measuring conversions can be tricky, especially when app installs skew your cost per acquisition (CPA). If you’re seeing a mix of relevant conversions—like users leveling up in your game—and app installs, it’s essential to understand how this impacts your performance assessment. Many marketers face a similar … Read more