Conversion Tracking

Unlocking the Secrets of Purchase Tracking: From Add to Cart to Sales

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In the world of e-commerce, understanding the customer journey is crucial for maximizing profits. Many businesses focus on metrics like ‘Add to Cart’ without fully grasping how these actions translate into actual sales. This can lead to confusion and missed opportunities for growth. Analysis When you track ‘Add to Cart’ as your primary metric, you … Read more

Why Your Bing Ads Aren’t Converting and How to Fix It

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If you’re running Bing ads and not seeing any conversions, you’re not alone. Many businesses face this challenge even when their Google campaigns perform well. The frustrating part? The issue often isn’t with setup or positioning — it’s in the details many overlook. Understanding the Real Problem Many advertisers assume that if their ads are … Read more