Many businesses invest heavily in ads, yet struggle to see a return on their investment. The problem often lies in not understanding which clicks lead to actual sales. Without proper tracking, you could be wasting money on ineffective ads. This post will guide you on how to track ad performance effectively, ensuring your marketing dollars … Read more
Tracking conversions accurately is critical for any business relying on online marketing. Yet, many marketers find their conversion metrics muddied by technical glitches. A common issue is the firing of duplicate purchase tags that lead to inaccurate data. Here’s how to tackle the problem of double tags from the Google & YouTube app, ensuring clear … Read more
Many businesses struggle with conversion tracking in Google Ads, often feeling overwhelmed by the complexity of the setup. If you find yourself lost in the sea of information about Google Tag Manager (GTM) and Google Analytics 4 (GA4), you’re not alone. Understanding how to effectively track conversions can significantly impact your advertising performance and overall … Read more
For businesses running app campaigns on Google Ads, accurately measuring conversions can be tricky, especially when app installs skew your cost per acquisition (CPA). If you’re seeing a mix of relevant conversions—like users leveling up in your game—and app installs, it’s essential to understand how this impacts your performance assessment. Many marketers face a similar … Read more
Many businesses face the frustrating issue of conversions not showing up in Google Ads. This problem can lead to misinformed marketing decisions and wasted ad spend. If you’re using platforms like Prestashop and Google Analytics 4 (GA4), you might find that your conversions are tracked in GA4 but not reflected in Google Ads. Understanding why … Read more