Experiencing high CPMs and stable CTRs but noticing a sudden drop in conversion rates (CVR)? This isn’t just a coincidence; it’s a signal from the advertising platform that something is off. Understanding the underlying issues can help you turn this around. Many businesses overlook the nuances of ad performance, focusing solely on metrics without digging … Read more
In the fast-paced world of digital marketing, understanding the performance of your advertorial funnel is crucial for scaling your business effectively. As we step into 2025, having the right metrics at your fingertips can make all the difference in optimizing your campaigns and ensuring profitability. Many businesses struggle with knowing what numbers to aim for, … Read more
Abandoned carts are a common pain point for online retailers. Most businesses rely heavily on automated emails or SMS reminders to recover these lost sales. While these methods have their place, a surprising alternative could significantly enhance your conversion rates: picking up the phone. Many may question the effectiveness of calling abandoned cart customers instead … Read more
Your website is often the first touchpoint for potential customers. However, many businesses struggle to turn visitors into paying customers. Understanding why conversion rates are low is crucial to unlocking your website’s full potential. Common issues such as confusing layouts, unclear messages, and slow loading times tend to impede the conversion journey. By identifying these … Read more
In today’s digital landscape, mobile traffic is a game-changer. For many businesses, especially in the fashion industry, mobile users represent a significant portion of their audience. However, if your mobile conversions are lagging, it can feel like a missed opportunity. This is particularly true for sustainable fashion brands, where the competition is fierce and every … Read more