Running a Google Shopping ad campaign can be a double-edged sword, especially when it feels like you’re pouring resources into a bottomless pit. A recent case involving 3,500 impressions and only 71 clicks, with no sales, highlights a common dilemma for marketers: Should you churn through performance metrics or pivot strategies? When the impressions are … Read more
Running Meta Ads can be a double-edged sword. While they offer vast potential, they can also drain your budget if not managed correctly. If you’re seeing clicks but no conversions, it’s time to rethink your strategy. Here’s how to boost your Meta Ads conversions without raising your budget. Why This Matters Meta Ads (Facebook and … Read more
Switching ad campaigns from maximum clicks to maximum conversions can sometimes lead to ads not showing. This issue can significantly impact your growth. Here’s how to fix it. Analysis When ads don’t show after switching to maximum conversions, it usually indicates a problem with the campaign settings or targeting. It’s crucial to understand why this … Read more
When launching a Facebook Ads campaign, the choice of landing page can significantly impact your conversion rates. Many marketers overlook this critical decision, assuming that any page will suffice. However, the right landing page can make all the difference in attracting and retaining potential customers. In this article, we will explore how to evaluate landing … Read more
Your Google Ads campaigns can be a significant source of leads and sales, so it’s frustrating when you notice a drop in your click-to-conversion rate. You might be seeing consistent click-through rates (CTR), but if conversions are plummeting, it’s critical to understand what’s happening. This phenomenon often sparks confusion. If your CTR remains stable, you … Read more