Conversion Optimization

High CTR, Low CPC: Uncovering the Hidden Obstacles to Profit

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High click-through rates (CTR) and low cost-per-click (CPC) are enticing metrics in digital advertising. However, these stats can be misleading if they aren’t leading to conversions. If you’re facing a situation where your ads generate clicks but not sales, it’s time to dig deeper into your strategy. Understanding the Problem When you see a high … Read more

Why Your Facebook Ads Are Failing to Convert Despite Good Click-Through Rates

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Introduction Many business owners get frustrated when their Facebook or Meta ads show promising click-through rates (CTR) but fail to translate into sales. If you’ve experienced a dip in conversions despite decent engagement metrics, you’re not alone. This problem commonly signals deeper issues in your offer, funnel, or targeting strategy — not just technical glitches … Read more