As a small business owner, it can feel like your hard work goes unnoticed. You know your products or services are stellar, yet you face the challenge of appearing invisible in a saturated market. Many entrepreneurs jump to costly paid ads, engaging in a relentless bidding war with big brands. Others hope SEO will save … Read more
Running Google Ads campaigns requires a strategic approach, especially when it comes to understanding your competitors. In this guide, we’ll explore how to analyze your competitors’ Google Ads spend, CPA, and other metrics, providing you with insights to optimize your campaigns. Analysis Knowing your competitors’ strategies can significantly impact your campaign performance. By analyzing their … Read more
The increasing complexity of digital advertising has made it harder for businesses to gain visibility online, especially in competitive industries. As a performance marketing coach, I frequently encounter businesses struggling with their search campaigns due to competitor branded keywords overshadowing their efforts. This post addresses the critical need for a strategy that empowers you to … Read more
Introduction As a new SaaS business entering a saturated market, you may find yourself facing a giant competitor. In particular, if that competitor has recently raised prices and restricted features, it creates a unique opening for your offering. But how do you effectively market to users unhappy with their current choice? Understanding this challenge is … Read more