client retention

How to Optimize Your CAC:LTV Ratio for Sustainable Growth

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Many businesses celebrate a high Customer Acquisition Cost (CAC) to Lifetime Value (LTV) ratio, often overlooking the operational challenges that can stifle growth. If you’re in a similar situation, where your CAC is around $240 and your LTV is approximately $1930, you might feel like you’re on the right track. However, if operational constraints are … Read more

Why Marketing Agencies Fail: Lessons from a Shutdown

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Many marketing agencies start with a spark of innovation and a promise of growth. However, as the journey unfolds, many find themselves facing unexpected challenges that lead to closure. This post explores the common pitfalls that can derail a marketing agency, drawing insights from a real-world experience of shutting down an agency after two years … Read more