Campaign Testing

Agile Testing: Transforming Campaign Ideas into Data-Driven Decisions

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In marketing, minutes matter. Traditional methods of validating campaign ideas—brainstorming sessions or lengthy discussions—often lead to missed opportunities. Instead, adopting an agile testing approach can revolutionize how you validate and refine your concepts. By testing small, you can gather actionable insights quickly, allowing you to make informed decisions rooted in real-world data. Why Rapid Validation … Read more

Why Relying on a Single CBO Campaign for Testing Is a Recipe for Failure

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Introduction Many businesses follow the popular “1 CBO Campaign” testing method, thinking it’s the fastest way to find winning creatives. But in reality, this approach often backfires, creating more chaos than clarity. If you’re experiencing inconsistent results, high volatility, or just plain confusion with your ads, it’s time to understand what’s really going on—and how … Read more