Launching a new shopping campaign in a different country often feels straightforward—set the budget, choose a bid strategy, and let it run. But many businesses hit a wall when their new campaigns don’t grow profitably, especially in unfamiliar markets. The challenge isn’t usually technical. It’s often in the offer, funnel, or strategy. You might be … Read more
The Real Challenge in Your Google Shopping Campaign If you’re running a Google Shopping campaign in the pet niche and not seeing results, you’re not alone. Many drop-shippers struggle with low impressions and clicks, even when they invest time and money. The hardest part isn’t setting up the ads — it’s diagnosing why they aren’t … Read more
Running a Performance Max campaign can be a game-changer for your business, but what happens when your results don’t match your expectations? If you’re experiencing a drop in high-value sales, it’s time to dig deeper into your strategy. Many businesses face this challenge, especially during seasonal shifts. For instance, an Australian client selling spa and … Read more
In the evolving landscape of digital advertising, keeping up with platform changes is vital for sustainable growth. Recently, Meta shifted towards A+SC campaigns, prompting many marketers to re-evaluate their approaches, especially for cold customer acquisition. So, how does one leverage this new framework effectively? To illustrate, let’s take a look at a recent case study. … Read more
Many businesses struggle with high lead costs in their Google Ads campaigns. If you’re spending €118 per lead, it’s time to reassess your strategy. The good news? With the right adjustments, you can bring that cost down significantly, as I did for a recent client who now pays just €9.80 per conversion. Understanding why your … Read more