Many marketing agencies start with a spark of innovation and a promise of growth. However, as the journey unfolds, many find themselves facing unexpected challenges that lead to closure. This post explores the common pitfalls that can derail a marketing agency, drawing insights from a real-world experience of shutting down an agency after two years … Read more
In the world of digital marketing, many businesses chase after traffic like it’s the holy grail. But what happens when that traffic doesn’t convert into sales? This is a common scenario, especially for businesses that prioritize session counts over actual profit. Understanding the difference between vanity metrics and meaningful performance is crucial for sustainable growth. … Read more
Launching a SaaS marketplace can be an exhilarating journey, but it often comes with its own set of challenges. One of the most pressing questions for founders is: when should you consider quitting or pivoting your business? This dilemma is especially pronounced when you face a chicken-and-egg problem, where you need buyers to attract sellers, … Read more
Many businesses struggle to grow profitably, often feeling stuck despite their best efforts. The truth is, most sales and marketing problems are not technical; they stem from deeper issues within the offer, funnel, copy, pricing, or overall strategy. Understanding these hidden profit leaks is crucial for any business aiming to thrive. Understanding the Problem When … Read more
The Price of Transparency Unearthing and confronting local corruption can be a noble endeavor, but it can also lead to business risks you might not anticipate. In the face of public accountability, your business might come under scrutiny from unexpected quarters, like payment processors. Understanding the Problem As an entrepreneur, particularly in sensitive sectors like … Read more