Many advertisers find themselves in a similar predicament: navigating the complexities of Google Ads while trying to balance budget efficiency with effective conversions. In this case, you’re dealing with a new campaign that started with Maximize Clicks, and you’re questioning whether to switch to Maximize Conversions before the learning phase is complete. This post explores … Read more
Running a Performance Max campaign can be a game-changer for your business, but what happens when your results don’t match your expectations? If you’re experiencing a drop in high-value sales, it’s time to dig deeper into your strategy. Many businesses face this challenge, especially during seasonal shifts. For instance, an Australian client selling spa and … Read more
In the fast-paced world of e-commerce, understanding how to segment your campaigns effectively can be the difference between profit and loss. Many businesses struggle with this, often leading to wasted ad spend and missed opportunities. The key lies in knowing when to use different segmentation strategies and how to bid effectively for branded queries. Campaign … Read more
When considering major changes in your Google Ads account, the decision to switch from a target Return on Ad Spend (tROAS) strategy to a Maximize Conversions approach can be daunting. This choice can significantly impact your campaign performance, especially during a transitional phase. Many advertisers face this dilemma when they plan to implement new asset … Read more