Key Takeaway Government agencies award hundreds of billions of dollars in contracts each year. The catch is that most beginners chase contacts who never had the budget or the authority to sign. Learn to tell a real government lead from a name in a spreadsheet and your outreach stops wasting time on dead ends. What … Read more
The Short Version A government deal rarely starts with a phone call. It usually starts with a buyer quietly researching you. A public sector buyer researches you long before your team gets a meeting. The work of B2G lead generation is spotting that research while it happens. Score the behavior and you catch deals that … Read more
Executive Summary A B2G lead is a public signal that an agency has a problem and money set aside to fix it. This piece shows you where those signals hide and the one habit that turns a slow government cycle into a pipeline you can plan around. Four thousand emails. Two replies. Marla ran business … Read more
Key Takeaway B2G lead generation fails when teams chase job titles instead of buying behavior. Fix that and government deals improve. Forty Thousand Emails, Eleven Replies Maya ran demand generation for a reseller that sold security software. Last spring her team pushed 40,000 cold emails into a government contact list they bought. Eleven people replied. … Read more
Priya ran demand generation for a software vendor selling to state agencies. Her team booked 214 demos in a year. Seven became contracts. The rest were real people with real job titles and no money to spend. That ratio is normal for teams running B2G lead generation with a private sector playbook. Government buyers move … Read more