app marketing

Proven Strategies to Drive Traction for Your Shopify App Beyond Ads

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Launching a Shopify app can be an exhilarating venture, but turning that initial spark of interest into traction often presents real challenges. If you’ve built a Shopify app and find yourself struggling to attract users despite a successful store behind it, you’re not alone. Many founders face hurdles not because of their product but because … Read more

Effective Marketing Strategies for Early-Stage Apps: A Practical Guide

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Launching a new app like Carpooly is an exciting venture, but marketing it effectively can be a daunting challenge. Many entrepreneurs find that while their product is solid, the path to user acquisition is fraught with obstacles. Understanding the nuances of marketing your app is crucial for sustainable growth. In this guide, we’ll explore why … Read more