app campaigns

How to Exclude App Installs from Google Ads Conversions Effectively

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For businesses running app campaigns on Google Ads, accurately measuring conversions can be tricky, especially when app installs skew your cost per acquisition (CPA). If you’re seeing a mix of relevant conversions—like users leveling up in your game—and app installs, it’s essential to understand how this impacts your performance assessment. Many marketers face a similar … Read more

Fixing App Campaign Management Pain Points with Strategy, Not Just Tech

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If you’re struggling with managing app ad campaigns efficiently, you’re not alone. Many marketers face common issues like tedious creative processes, messy data, and superficial AI insights. The good news? Most of these challenges aren’t technical; they stem from foundational strategy, offers, and systems that need realignment. Why These Problems Matter Poor campaign management impacts … Read more