Amazon

How Retail Giants Rewrite Ads: Will Walmart and Amazon Own Their Ad Tech Future?

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Major retail companies are at a turning point with their advertising strategies. As they face increasing pressure to control more of their customer data and improve ad performance, questions arise about their next moves. Will they develop their own ad technology, or rely on external platforms? This strategic shift can shape the future of retail … Read more

Why Amazon Left Google Shopping: Lessons for Brands

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Amazon’s recent decision to withdraw from Google Shopping resembles the quiet exit of a star from a crowded party. One moment, they were the centerpiece of discussions; the next, they vanished without a trace. This development offers critical insights for brands aiming to navigate the changing landscape of online retail. So, what does this departure … Read more