If you’ve ever launched a campaign with a Cost Per Result (CPR) cap only to see it overspend shortly after going live, you’re not alone. Many marketers struggle with how CPR works and why their campaigns can quickly exceed budgetary constraints. Let’s dive into the intricacies of CPR campaigns so you can optimize your strategy … Read more
In the world of high-ticket coaching, one critical decision can sway your advertising performance: Should you use your personal name or your business name for Facebook Ads? Both options have pros and cons, but understanding their impact on your effectiveness is essential. The choice between personal and corporate branding isn’t just a matter of preference; … Read more
Have you ever experienced a sudden drop in advertising performance after increasing your budget? You’re not alone. Many businesses report seeing their costs per conversion skyrocket after boosting their ad spend. While it seems counterintuitive, this scenario can reveal significant issues within your marketing strategy. In recent discussions, one user shared how drastically reducing their … Read more
Many businesses struggle with the effectiveness of their advertising spend, especially on platforms like Meta. A common scenario is when increasing the budget leads to higher costs per conversion without any noticeable improvement in performance. This situation can be frustrating and confusing, leaving marketers questioning the reliability of the data they receive. In a recent … Read more
Running ads on Meta can be a game-changer for your business, especially if you’re already seeing success on platforms like TikTok. However, many advertisers face the frustrating challenge of having their accounts banned, often without clear reasons. This can stall your growth and limit your ability to reach a broader audience. Understanding why these bans … Read more