In the health niche, many businesses are facing a significant challenge with their PPC campaigns on Google Ads. Despite a high search volume and demand, advertisers are struggling to achieve an Impression Share (IS) above 10%. This issue is compounded by frequent policy violations flagged by Google, particularly around keywords that don’t seem to breach … Read more
Imagine waking up to find that a simple bulk edit in your Meta Ads Manager has led to a staggering $107,000 in unintended ad spend. This nightmare scenario is not just a figment of imagination; it’s a reality for many marketers who rely on automated tools without fully understanding their implications. The good news? You … Read more
Many businesses often face challenges when investing in digital advertising, especially on platforms like Meta. If you’re spending significant amounts on ads but struggling to see profitability, you’re not alone. Understanding the intricacies of campaigns—like what budget to set, how to analyze performance, and when to expand into other platforms—can make all the difference. Understanding … Read more
If you’ve ever launched a campaign with a Cost Per Result (CPR) cap only to see it overspend shortly after going live, you’re not alone. Many marketers struggle with how CPR works and why their campaigns can quickly exceed budgetary constraints. Let’s dive into the intricacies of CPR campaigns so you can optimize your strategy … Read more
In the world of high-ticket coaching, one critical decision can sway your advertising performance: Should you use your personal name or your business name for Facebook Ads? Both options have pros and cons, but understanding their impact on your effectiveness is essential. The choice between personal and corporate branding isn’t just a matter of preference; … Read more