In the world of B2B marketing, getting leads and turning them into customers is key. This article shares real-world insights from running B2B campaigns on Meta. We’ll look at what works, what doesn’t, and how to get the best results. The goal? To help you build a strong lead generation and customer conversion plan. ## … Read more
Understanding how Google classifies your business vertical is critical for optimizing your campaign effectiveness. The distinction between account-level settings and specific keywords significantly impacts your advertising strategy. Misunderstanding these elements can lead you to waste resources or miss opportunities for your business. Notably, Google’s classifications can affect whether your ads appear in AI Max or … Read more
In the health niche, many businesses are facing a significant challenge with their PPC campaigns on Google Ads. Despite a high search volume and demand, advertisers are struggling to achieve an Impression Share (IS) above 10%. This issue is compounded by frequent policy violations flagged by Google, particularly around keywords that don’t seem to breach … Read more
Imagine waking up to find that a simple bulk edit in your Meta Ads Manager has led to a staggering $107,000 in unintended ad spend. This nightmare scenario is not just a figment of imagination; it’s a reality for many marketers who rely on automated tools without fully understanding their implications. The good news? You … Read more
Many businesses often face challenges when investing in digital advertising, especially on platforms like Meta. If you’re spending significant amounts on ads but struggling to see profitability, you’re not alone. Understanding the intricacies of campaigns—like what budget to set, how to analyze performance, and when to expand into other platforms—can make all the difference. Understanding … Read more