Running a Google Shopping ad campaign can be a double-edged sword, especially when it feels like you’re pouring resources into a bottomless pit. A recent case involving 3,500 impressions and only 71 clicks, with no sales, highlights a common dilemma for marketers: Should you churn through performance metrics or pivot strategies? When the impressions are … Read more
Launching your first Google Ads campaign can be both exciting and overwhelming. Many newcomers experience a surge of clicks initially, only to see their performance dwindle shortly after. This phenomenon often leads to frustration, especially when you’ve invested time and money into your ads. Understanding the factors that contribute to high Cost Per Click (CPC) … Read more
Running ads on Meta platforms can feel like a rollercoaster. Just when you believe you have a winning formula, everything suddenly shifts. For e-commerce solopreneurs, a sudden drop in Return on Ad Spend (ROAS) can be particularly disheartening. If you’ve been in the same boat, understanding why your ads might be underperforming is essential for … Read more
Running ads can be a lucrative strategy, but it’s frustrating when your ad accounts get suspended. This can lead to significant financial losses and wasted time. The good news is that there are proven strategies to protect your ad accounts and ensure they remain active and profitable. Why Ad Account Suspensions Matter Ad account suspensions … Read more
Running ads for an interior design business can be a rewarding yet challenging endeavor. If you’re new to this niche, you might find yourself grappling with fluctuating lead flows and ad performance metrics that seem puzzling. Understanding how to optimize your Meta ads is crucial for attracting the right clients and maximizing your return on … Read more