Running Local Service Ads (LSAs) can feel like a gamble when they fail to deliver results. If you’re investing time and money into campaigns that aren’t converting, it’s frustrating—but not irreversible. Here’s how to identify the problem and turn your LSA strategy around. Why Low Performance in LSAs Happens LSAs are designed to connect local … Read more
If you’re running Google Ads for TV services and notice a sharp decline in impressions, you’re not alone. Many advertisers face this challenge, often without clear answers from platforms or providers. Let’s break this down and provide actionable steps to regain your ad performance. Why Are Impressions Dropping? A sudden drop in Google Ads impressions … Read more
When launching a Facebook Ads campaign, the choice of landing page can significantly impact your conversion rates. Many marketers overlook this critical decision, assuming that any page will suffice. However, the right landing page can make all the difference in attracting and retaining potential customers. In this article, we will explore how to evaluate landing … Read more
Setting a maximum Cost-Per-Click (CPC) bid in Google Ads is crucial for effective digital advertising. Many users struggle with finding the right path in the interface, especially with recent changes. This guide uncovers where you can set your maximum CPC bid effectively, while equipping you with the insights to optimize your ad performance. Understanding the … Read more
Imagine waking up to find your once-thriving Google Ads campaign has flatlined. No warnings, no changes on your end—just silence. This scenario isn’t just frustrating; it’s a wake-up call to understand the hidden factors that can derail even the best-performing campaigns. Why This Matters Sudden drops in ad performance without apparent cause are more common … Read more