When taking over a Google Ads account for a large e-commerce with 16k SKUs and a €3k monthly budget, it’s crucial to develop a strategic approach. This guide offers insights and actionable tips to optimize your campaigns and boost your ROAS. ### Analysis A low ROAS of 186% indicates that the previous agencies’ strategies were … Read more
If you’re running digital ads and they don’t seem to be delivering results, you’re not alone. Many campaign managers face this challenge—ads show as ‘eligible’ but generate little to no visible activity. This can lead to frustration and wasted budget, so it’s crucial to know exactly how to tell if your ads are truly running … Read more
Today, many retailers struggle to stand out in the crowded digital landscape, especially in competitive sectors like electronics. With giants like Amazon and Best Buy dominating search results, creating effective Google Shopping ads is more crucial than ever. For high-end retailers with expansive inventories, your ad strategy needs a fresh, strategic approach. This article dives … Read more
When running Facebook ads, knowing when to scale or restart can be a daunting decision, especially for high-ticket items like phones. Your recent campaign metrics provide a clear picture of performance, but they also raise critical questions about your next steps. In your case, you’ve achieved a decent reach and engagement, but the lack of … Read more
When it comes to Facebook advertising, many marketers grapple with the question: how many ads is too many? This dilemma is especially pertinent for those scaling their campaigns. If you’re spending $300 a day and have multiple ad sets and ads, it’s crucial to understand how to optimize your budget effectively. Overloading your campaign with … Read more