When it comes to manual bidding in Google Ads, finding the right balance can make or break your campaigns. In this guide, we’ll explore the nuances of manual bidding and provide you with a step-by-step approach to adjusting your bids for optimal performance. ### Why Manual Bidding Matters Manual bidding allows you to have full … Read more
Managing Google Ads with strict control over search term triggers can be challenging, especially when trying to avoid irrelevant traffic. Many advertisers find themselves constantly monitoring search terms, manually adding negatives, which becomes time-consuming and inefficient. The core issue is that even with exact match keywords, Google can show ads for close variants or broad … Read more
Managing a large PPC account with shifting budgets is like steering a ship through unpredictable weather. The stakes are high, and the margin for error is razor-thin. If you’ve been handed the reins of a $150k+ monthly spend, you need practical strategies to stay on course without losing sight of your CPA goals. Why Shifting … Read more
Switching to a new conversion action in Google Ads can feel daunting, especially if you’ve invested years in building up valuable data. However, with the right approach, you can minimize disruption and continue to optimize your campaigns effectively. Understanding the Impact of New Conversion Actions When you introduce a new conversion action, Google Ads treats … Read more
Running advertising campaigns in tough niches like finance, sweepstakes, and nutraceuticals can be a minefield. Sudden account shutdowns and inconsistent traffic are common challenges. To help you navigate these issues, we’ve compiled a practical guide on how to choose stable advertising platforms. Why This Matters Advertising in tough niches requires a strategic approach. Sudden account … Read more